Direct advertising is probably the best way of monetizing a website. The main difficulty with this is it might be difficult to get companies willing to buy your website's advertising space. If you want to find advertisers for your website, you need to really prepare for it.
The first thing you need to do is find out if your site attracts enough visitors. There is no solid number that quantifies this but a general rule would at least be 1000 new visitors on a daily basis. If a website cannot boast those figures and gets less than a thousand visitors a day then the chances of getting picked up by an advertiser are slim to none.
Web traffic to a website is not the only thing that advertisers check for. The audience of the site should cater to a specific demographic. A website that does not appeal to a specific group is not very attractive to advertisers who want to reach specific people who might be interested in the product.
Marketers look for a website that has a professional-looking design. If you want advertisers to sponsor your site, you should make it look clean, uncluttered and user-friendly. Advertisers will undoubtedly decline your offer if they see that your website looks more like MySpace.
In the business of targeted advertising, it is imperative that you present good visibility to your potential sponsors. The marketers shall look at your site and determine if there is enough room for an ad to fit comfortably. Visibility is the main thing that they need and you have to prove that your site can provide this.
You need to commit to advertising by getting Adserver software for your site which handles banner turnover and tracks the statistics of your site. If you have a Wordpress site then you should use WP-Ads as your plug-in. The software's main function is to monitor the number of people clicking on the ads incorporated in your site.
Place an "Advertise Here" sign on the section you designed for ads to give marketers a visual of where their ads could be if they choose to buy your space. You can have a space which informs advertisers about the general direction of your site and the number of visitors that the site regularly gets. This is a good factor to find advertisers who are looking for websites that will advertise their products.
You can also be the person who approaches potential sponsors instead of hoping that they notice your site. Look for companies that sell a product or service and see if they are looking to advertise online. After finding companies that you think could be a good fit for your site, you should contact them immediately.
When you have a company who wants to advertise with you then you can start discussing your charge for the service. Advertisers would never pay for a site that they believe will not benefit the company significantly. If you can offer a chance for them to get a lot more potential clients then you can ask for a higher price.
Targeted advertising is one of the easiest ways to make money with your site. Your main task is to get sponsors willing to use your site. It takes hard work, but once you find out how to do it right, you can get a steady source of income with this type of business. Know how to make your website earn money through website advertising. Check my personal site out.
